trendsetter

bellwether

A bellwether is ‘an indicator of trends’. Here’s a very egotistical (and patently untrue) example:

‘Emma’s family and friends often look to her as a bellwether of fashion.’

Bellwether can also mean ‘one that takes the lead or initiative’, which is also not true of my fashion sense.

Nowadays you’re most likely to see the word ‘bellwether’ in political or economic commentary. Here’s an actual example from the Washington Post:

‘Gannett, the nation’s largest newspaper chain and considered a bellwether for the industry, is just the latest to shake up its print offerings.’

So what do trendsetters have to do with bells or, indeed, wethers? Well, to answer that, please come with me to… a sheep farm.

All flocks of sheep have a leader. And shepherds and farmers have traditionally hung a, you’ve guessed it, bell around the top sheep’s neck. A ‘wether’ is a word for a male sheep (nowadays the term specifically means a castrated male sheep) – so the leading sheep is called a ‘bellwether’.

This term for the sheep prime minister has been around since the 15th century. And over time we started to use it to refer to anyone who’s the leader of the pack (or flock), who takes initiative or who establishes trends that are then taken up by others.

If you’re wondering how the sheep choose their leader, they either do that themselves, by letting the most dominant one take the lead, or the farmer does it for them. Why does the farmer want to rig the sheep election? Well, they might do this because one sheep is particularly good at navigating obstacles or familiar with the terrain, and can therefore keep the rest of the sheep on the straight and narrow. Who knew? (Well, all the sheep farmers, obviously.)