If you ever watch the news, ‘braggadocio’ might sound familiar. During the 2016 US election, Donald Trump famously used the adjective ‘braggadocious’. At the time, most of us assumed he was talking rubbish as per usual – see ‘panican’ (used during his second term to describe those panicking over his economic tariffs), ‘bigly’ (often interpreted as ‘big league’) and ‘I’ve stopped eight wars’. But ‘braggadocious’ is actually rooted in a word that’s been around for over 400 years (although I doubt DT knows that). And ironically, both the word and its history describe him perfectly.
‘Braggadocio’ is an uncountable or mass noun (exactly what it says on the tin – examples include ‘bravery’, ‘nonsense’ or ‘happiness’) that describes empty, arrogant boasting or a swaggering manner that isn’t backed up by much substance. Despite its Italian looks, ‘braggadocio’ wasn’t born in the olive oil-drenched streets of Florence or Rome – its origins are actually a lot closer to home. It was cooked up in 1590 by the English poet Edmund Spenser for his epic poem, The Faerie Queene, one of the longest poems in the English language at a bum-numbing 36,000 lines and over 4,000 stanzas.
In the poem, Spenser created a character named Braggadocchio – a ‘knight’ who was all mouth and no trousers. He first appears in Book II, Canto iii when he steals the horse and spear of the hero, Sir Guyon. He then spends the rest of the book riding around on his fell-off-the-back-of-a-lorry warhorse, pretending to be a legendary warrior while actually being terrified of his own shadow. Why Braggadocio? To give the character an air of pretension (and perhaps to make him sound like the vainglorious characters found in Italian comedy), Spenser took the very English word ‘brag’ and slapped a pseudo-Italian suffix on the end of it. It’s the linguistic equivalent of putting a spoiler on a 2005 Vauxhall Corsa.
Eventually, ‘braggadocio’ escaped the poem and became shorthand for anyone whose mouth is (to quote that literary giant, Limp Bizkit) writing cheques that their ass can’t cash. Whether it’s a stolen horse in an epic poem or a stolen election narrative on social media, ‘braggadocio’ remains the ultimate red flag for a man with a massive ego who’s all wrapping paper and no present.