A maven is someone who’s exceptionally experienced or knowledgeable about something – basically it’s a fancy-dancy way of calling someone an expert. So you could say ‘Emma is an etymology expert’ (oh, thanks).
’Maven’ comes from the Yiddish (a West Germanic language spoken by Jews) word ‘meyvn’ which means ‘one who understands’. It’s related to the Hebrew verb ‘bin’, which means ‘to understand’.
‘Maven’ was made popular by a guy called William Safire who, to be frank, sounds like my perfect man (if it wasn’t for the fact that he’s dead). He wrote a feature in The New York Times called ‘The Maven’s Word of the Day’ where he explored ‘new words, vogue phrases and the intriguing roots of everyday discourse – with occasionally crotchety observations on everything from proper usage to impropaganda’. The column aimed to entertain and educate readers about the English language and its quirks (it’s like looking in a mirror – even if he may have had one or two more readers than me). It ran for more than 30 years under Safire, and he wrote an impressive 1,300 instalments.
Safire receiving the Presidential Medal of Freedom in 2006 (White House photo by Shealah Craighead)
Much like me, William didn’t have any real credentials for his wordy expertise, saying after being hired to write his column, ‘So what if I hadn’t finished college [he dropped out after two years ar Syracuse University], or even studied Latin? In the language dodge, I figured, a cat could look at a king.’ That’s one of the reasons he chose the word ‘maven’ as his title, as he said it contained ‘a note of self-mockery’. Also much like me, he was happy to play fast and loose with language if it suited, saying ‘I welcome new words, or old words used in new ways provided the result is more precision, added color or greater expressiveness’. Despite that, he was a staunch defender of correct English, and was instrumental in getting Safeway stores to change their express-lane signs from ‘Ten items or less’ to ‘Ten items or fewer’. SWOON.
Safire didn’t just wax lyrical about words. He was also a speechwriter for Richard Nixon where he coined several memorable phrases, including describing critics of the administration as ‘nattering nabobs of negativism’ in a speech for Vice-President Spiro Agnew. He won the Pulitzer Prize for commentary in 1978, and was described by President George W Bush as ‘a voice of independence and principle’, adding ‘American journalism is better for the contributions of William Safire’.
What a legend.