A ‘maven’ is someone who’s an expert or connoisseur in a particular field. They’re not just knowledgeable about it though – they’re also super passionate about their area of expertise. We generally use the term ‘maven’ to describe people whose insights and advice we value due to their understanding and experience. So you could describe me as a grammar and punctuation maven. Except for the ‘highly valued’ bit, as generally people just get annoyed with me when I tell them their apostrophes are in the wrong place.
Anyway, it’s not all about me. The etymology of ‘maven’ traces back to Yiddish, a language spoken by Ashkenazi Jews that blends elements of German, Hebrew and other languages. It comes from ‘meyvn’, which means ‘an expert’. That, in turn, comes from the Hebrew word ‘mevin’, which means ‘one who understands’.
Despite sounding quite old-fashioned, ‘maven’ is actually a fairly late addition into English, not making an appearance until the mid-20th century. That’s thanks to the influence of Yiddish-speaking Jewish immigrants in the United States, especially in New York. It wasn’t long before the term was being used more broadly beyond the Jewish community, especially in marketing and media circles.
‘Maven’ saw a resurgence in the late 20th century, partly thanks to its use in the marketing and tech industries. Author Malcolm Gladwell popularised it further in his 2000 book The Tipping Point, which is sadly nothing to do with the weirdly compelling ITV teatime gameshow. In it (the book, not the gameshow), he described mavens as people who have a wealth of information and seek to pass it on to others. I wish I could say I know this because I’ve read Malcolm Gladwell, but ChatGPT told me. I’m clearly not a Malcolm Gladwell maven.