As regular readers will know (hello Mumsy!), last week I left you with something of a wordy cliffhanger. While researching the background of ‘maverick’, I found out that Samuel Maverick’s grandson, Maury Maverick, coined the word ‘gobbledygook’. So, this week we’re going to look at exactly how that came about. Better than EastEnders, right?
Maury Maverick was born in 1895 in Texas. After various jobs he became a Democratic member of the US House of Representatives from 3 January 1935 to 3 January 1939. After losing out on a third term in office, he wound up working for a company called the Smaller War Plants Corporation (anyone know what a small war plant is?). And it was here that he wrote a note to his staff imploring them to stop using complicated bureaucratic language and jargon in memos, and just get to the point (can I get an amen, copywriter pals?). His exact words were:
Stay off the gobbledygook language. It only fouls people up.
Maverick’s inspiration for the word was the turkey, who, he said is ‘always gobbledy gobbling and strutting with ludicrous pomposity’. (Personally I think he missed a trick by not saying that it ‘fowls people up’, but that might just be me.)
This is a rare case of a word whose invention we can trace back to the actual day it came into being. So that’s nice. Here’s an article which was published in the Pittsburgh Press about it on 31st March 1944. I’m going to try the last line on some of my clients – I’ll let you know how it goes.
