You know what this means (cos you is well clever): to boycott something is to refuse to use or buy it because you don’t approve of it. I’ve chosen the word because the etymology is really interesting.

The word boycott is named for one Captain Charles Boycott. Here’s his story.

It’s 1880. The Irish Land War is in full swing (the details of which I won’t go into – basically Irish farmers were cross about stuff). Charles Boycott was the land agent of a landowner called Lord Erne. Harvests had been a bit rubbish that year, so Lord E told his tenants he’d knock 10 per cent off their rents. The tenants wanted a 25 per cent reduction, which he said no to. Boycott then tried to evict 11 of these tenants. Charles Stewart Parnell, an Irish nationalist politician, did a speech where he said that people should shun any new tenants who took farms where other tenants had been booted out. Even though Parnell’s speech didn’t actually say anything about land agents or landlords, Boycott’s tenants decided to use this tactic as a protest against the evictions. So they stopped working in the fields and in his house, and stopped trading with him – apparently the local postman even refused to bring him his post. So he couldn’t order anything from Amazon, poor man.

Some more stuff happened (I know, I’m a regular David Starkey – if you’re really interested, google it) and in the 19th-century equivalent of putting a cat in a bin, Boycott's name was everywhere. It wasn’t long before it became synonymous with leaving something all on its own – in 1880, 'The Times' first used the word ‘boycott’ to mean organised isolation: ‘The people of New Pallas have resolved to “boycott” them and refused to supply them with food or drink.”

Charles Boycott went on to move to my neck of the woods (that’s Suffolk for anyone who doesn’t know), and apparently continued to go back to Ireland on holiday. So all the furore doesn’t seem to have done him any damage. His story has since been immortalised in several books and was even made into a film starring Stewart Granger in 1947 (called, unimaginatively, ‘Captain Boycott’).

(Even though it technically has nothing to do with the patriarchy, the word ‘girlcott’ also sort-of exists – it was coined in 1968 by American track star Lacey O'Neal during the 1968 Summer Olympics in Mexico City. She actually used it to tell women competitors not to ‘girlcott’ the Olympics – because female athletes needed to focus on being recognised, not disappearing completely.)