succinct

Last week’s word of the week was about Very. Long. Speeches. So this week, we’re keeping it short. If you’re succinct, it means you express yourself in a clear and brief way without adding unnecessary details – you’re concise and to the point. Which is ironic for a word that definitely has more ‘c’s in it than any word really needs.

Being succinct is a big part of the way I write for businesses – why use 10 words when you can use five? It saves everyone time. Like skipping ‘in order to’ – just say ‘to’. Seriously, try it.

Anyway, pitch over – back to ‘succinct’. This word comes from the Latin ‘succinctus’, which is the past participle of the verb ‘succingere’. And ‘succingere’ is formed from ‘sub’, which means ‘under’ (as in ‘submarine’, ‘subway’, ‘substandard’, and so on), and ‘cingere’, which means ‘to gird’ or ‘encircle’. The original Latin term actually referred to the act of tightening your belt – literally, not metaphorically.

Not Ananta Ram

Over time, ‘succinct’ evolved to describe something expressed concisely and clearly, just like tightening that belt. This change in meaning happened when the word came over into English in the late 15th century.

Someone who definitely isn’t succinct is Ananta Ram, from Kathmandu in Nepal, who holds the Guinness world record for the longest speech. It came in at a massive 90 hours and 2 minutes. The speech started at 6.15am on 27 August 2018, and finished at 12.17am on 31st August. Ram was silent for almost seven days beforehand to prepare.

Our very own Gyles Brandreth holds the record for the longest ever after-dinner speech at 12-and-a-half hours (which he did for charity – I can’t find it on the Guinness world records’ website though, so I’m not sure if it’s still valid). When he first broke the record he celebrated by doing a handstand, which you can see on his Instagram page. You can also book Gyles Brandreth for an after-dinner speech for the tidy sum of £10,000 to £15,000 – I’d be doing handstands too if I could earn that for a speech.